Solving future challenges for cereal growers.
A breeding alliance between three European breeding companies

What we do
We closely collaborate to develop new and improved winter wheat varieties for the European market.

Developing new varieties
We develop varieties which maximise performance in different climatic regions

Sharing genetic material
Our joint research and development projects are targeted at faster development of highly sustainable, low input varieties with novel disease resistances and outstanding yields of quality grains.

Scientific expertise
Our vital work is helping feed the growing global population, while simultaneously reducing the impact of farming on the climate and environment.

Breeding & trialling platforms
Genius is a breeding alliance between three highly experienced European plant breeding companies; Nordsaat (Germany), ASUR (France) and Elsoms Wheat (UK).

Researching, developing and growing for Europe
A breeding alliance between three European breeding companies

Shared science for a growing world
Shared science for a growing world
Shared science for a growing world
Shared science for a growing world
Seed breeding expertise
Contact UsOur Passion
A vital role in sustainably feeding the world
Our collective passion drives our mission to play a vital role in sustainably feeding the world. Beyond breeding outstanding plant varieties, our vision extends to innovative solutions for agriculture.
Why do we do it?
It's our passion to contribute meaningfully to the global food supply chain while minimizing environmental impact.
How do we do it?
In our DNA is flexibility, fostering an environment that encourages collaboration and diverse perspectives.
What do we do?
We create outstanding varieties, embodying our dedication to sustainable and impactful agriculture globally.

Meet our team
Our philosophy is simple – build a team of passionate people, to work together and solve a global challenge.

Alexis von Rhade
Managing Director

Wolf von Rhade
Managing Director

Dr. Tobias Escholz
Director Research, Innovation and Development

Dr. Mario Gils
Wheat Breeder

Roger Keeling
Chairman

Rémi Lefebvre
General Manager

Ulrich Sperling
Authorised Officer

David Coop
Sales & Marketing Director

Edouard Penez
Wheat Breeder

Thierry Moittie
Hybrid Wheat Breeder

Nuno Almeida, PhD
Molecular Breeder

Milika Buurman
Wheat Breeder

Dr. Tobias Escholz
Director Research, Innovation and Development
Phone
Mon-Fri from 8am to 5pm.
Tel. +49 (0) 3941 669141
Fax. +49 (0) 3941 669109
Mob. +49 (0) 1523 4672818
